The electric car irruption poses significant challenges and new business opportunities. This includes new companies that see electric mobility as an opportunity to expand their commercial activity, launch a new brand, rescue a defunct manufacturer with a new approach, or even save a defunct manufacturer with a new system.
The historic Ebro brand could make a comeback with an electric pick-up manufactured in Spain
This company is formed by QEV Technologies, BTech, and Ronn Motor Group (RMG). They expect investments worth €1 billion and to maintain the current level of employment when they are at total capacity. This is good news for the area and an opportunity to rescue a historic brand in Spain with a new focus on electric cars.
Both models would be 100% electric and adopt technology derived from learning from raids worldwide, including Dakar. Jaton Racing and EcoPower are already testing a competition prototype that would be the basis of this future Ebro pick-up.
The new article on Periodismo Del Motor talks about this more. Please, read the full text here.