Committed to Transformation Since 1954
We have reinvented ourselves and are now fully committed to sustainable mobility.
We have reinvented ourselves and are now fully committed to sustainable mobility.
It all began in 1954, when we embarked on an exciting adventure: the creation of a company dedicated to the manufacturing of industrial vehicles, off-road vehicles, and agricultural machinery. Since then, EBRO has been a key player in the commercial, industrial, and agricultural development of our country, bringing innovation and value to the national automotive market over the years.
Shaping the Future of Mobility: The History and Passion of EBRO in the Electric Automotive Industry
Timeline
Relive our history
1954
Nationalization and renaming of the company to Motor Ibérica SA. Registration and first mention of EBRO as a brand of tractors and trucks based on the Ford Thames Trader.
1967
Motor Ibérica SA acquires the production rights for Fadisa vans under the Alfa Romeo brand, Avia vehicles under the Perkins brand, and the diesel engine production technology of Aisa for Siata and Jeep models. Production of the EBRO F-100 cargo vans begins.
1966
Launch of the EBRO C-153.
The EBRO F-100 is transformed into the EBRO F-108, and full rights to the vehicle are transferred from Alfa Romeo to Motor Ibérica SA.
1976
Development of the EBRO F260 based on the EBRO F-108. The F series is expanded with models F275 and F350.
1981
Nissan Motor Co. increases its share capital to 55%. Production of the Patrol off-road vehicle and the Vanette van under the Nissan brand begins.
1985
Nissan acquires the rights to EBRO and Motor Ibérica, renaming it Nissan Motor Ibérica.
2015
Debut of the first 100% EV produced by Jaton Racing (one of the founders of Ecopower) to finish the Dakar race.
2017
Ecopower becomes the first and only 100% electric off-road vehicle to complete the Dakar rally, the toughest race in the world.
2024
Presentation of the S700 and S800 at the Madrid Motor Show.
2021
Production of the first test prototype in our EV range begins. Initial tests are conducted.
2022
The first functional electric prototype based on the pickup concept is produced.
2023
Presentation of the Ebro Pickup Prototype at the Barcelona Motor Show.
1971
2024
Partnership between Ebro and Chery to reactivate the former Nissan factory in Barcelona as Ebro Factory.
2024
Alianza entre Ebro y Chery para reactivar la antigua fábrica de Nissan en Barcelona como Ebro Factory.
EBRO Factory
The facility will not only serve as a production hub but also as a center for innovation and development, where EBRO vehicles will once again be manufactured, just as in the past. We will work to deliver high-quality products that meet the needs of our customers and contribute to the progress of the automotive industry.
2024
Alianza entre Ebro y Chery para reactivar la antigua fábrica de Nissan en Barcelona como Ebro Factory.
We have demonstrated our great potential in the toughest off-road races in the world.
Our main challenge lies in making a significant impact by driving a new model of mobility, building a cleaner and more sustainable future.